How to improve your website (tips for better user experience)

Website UX

How to create a positive user experience? The design is the core of everything. If you want to have a successful website, you need to focus your activities on meeting your user’s needs.

    • Optimise your page speed. Enable compression, minifi CSS and Javascripts, leverage browser caching, keep proper hosting settings, keep an eye on files size. A slow page is a dead page. Users are simply leaving websites that are loading more than 3 seconds.
    • Keep your website pages consistent. Consistency is a golden-rule in design. Web elements are the building blocks essentials for a website. Patterns including, header, footer, sidebar, and navigation bar. Web design is a long-term process.
    • Use clear and simple navigation. By the way, buttons have more than an enabled and disabled state.  They also have a loading state. The loading state isn’t usually shown to users because most actions happen within seconds. And you rather keep it that way.  Users should be able to find the information that they’re searching for effortlessly.
    • Optimise your images. You can always reduce your image’s file sizes to help improve your website’s performance. And you can always guard your images proportions (because pixels still matter).
    • Align fonts for mobile. Ofcourse, be responsive and mobile-friendly – there is no other way today. But fonts are special issue. Mobile typography is slightly different from desktops or big TVs.
    • Show informative error messages. Sometimes things go wrong, no matter how hard you work to avoid any errors. And when it occurs, it is time to show users what actually happened. We know you know common browser message errors – and you need some for your website too.
    • Use attractive calls to action.  Have you struggled to get visitors to your site to do what you want? Probably you need to discover some tricks how to tie users and sales together.
    • Use white space. In web design terms, it’s the space between graphics, columns, images, text, margins and other elements. It is the space left untouched in order to smooth things out and transform a page into something elegant. The white space is as important as the pauses in theatre. The empty gap highlights the content.
    • Prune your vocabulary. Write briefly, understandably and for people, not for robots. Avoid technical terms and foreign words.
    • Communicate with the client. The problem of website designers is… they rarely talk to living humans. But talking to people would help any designer to understand different mindsets of people and ofcourse, their demands. At least, they are payig for THEIR website.
    • Read & test. Use new tools. Read books and blogs (or watch tutorial videos)… test your website – and then test it again. And listen to users. Be prepared for 3 types of criticism – a constructive one, a negative one and a self critism. If you fear criticism you will never know how good or bad your designs are.